New research shows how brands can win travel micro-moments
March 1, 2019
by Google
Google partnered with Phocuswright, a leading independent travel research company, to understand consumer attitudes towards travel planning, decision making, and booking. We surveyed adults who planned at least one vacation in the last year including a flight or accommodation. The research revealed key micro-moments that brands can capitalize on in the decision-making process.
Refer: https://www.thinkwithgoogle.com/marketing-resources/micro-moments/travel-research-micro-moments/
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